Deep Dive: Component 06
Social
Media.
Daily posting across Instagram, Facebook, TikTok, and YouTube. Every piece of content is optimized for local engagement, authority building, and feeding the AI content pipeline.
Platform Strategy
Every platform.
Different purpose.
Content Formats
Reels (30-60 sec)Carousel PostsStories (5-7/day)Story Polls and Q&A
Goal
Brand authority and local engagement
Primary KPI
Follower growth + Story views
Content Formats
Video PostsMarket Update PostsCommunity Group PostsEvent Announcements
Goal
Community trust and lead generation
Primary KPI
Reach + Lead form clicks
TikTok
3-5x/weekContent Formats
Short-form educational clipsMarket trend commentaryBehind-the-scenes contentTrending audio overlays
Goal
Reach younger audiences and drive viral growth
Primary KPI
Views + Profile visits
YouTube
WeeklyContent Formats
Long-form service and market updatesArea and neighborhood toursService guides and how-tosClient testimonials
Goal
SEO authority and GEO indexing
Primary KPI
Watch time + Search impressions
Weekly Content Calendar
Seven days.
Seven themes.
Monday
Market Monday
Educational
"What is happening in [City] this week"
Tuesday
Tip Tuesday
Value
"3 things clients should know before hiring a [service provider]"
Wednesday
Service Spotlight
Promotional
Service showcase, project highlight, or area walkthrough
Thursday
Throwback / Success Story
Social Proof
Client testimonial or closed deal story
Friday
FAQ Friday
Educational
Answer one common question clients ask before hiring
Saturday
Community Content
Local Authority
Local business, event, or neighborhood feature
Sunday
Behind the Scenes
Personal Brand
Provider's process, preparation, or day-in-the-life content
Monthly Reporting
Numbers that
actually matter.
Reach
Total unique accounts that saw any post in the reporting period
Engagement Rate
Likes, comments, shares, and saves divided by total reach
Profile Visits
Number of people who visited the profile after seeing a post
Link Clicks
Clicks to the landing page or bio link from social content
Follower Growth
Net new followers gained in the reporting period
Story Views
Average views per story and completion rate