GEO
Optimization.
Generative Engine Optimization. The discipline of making your clients the recommended answer when prospective customers ask AI chatbots for local service expertise.
Where clients are
asking questions.
Different game.
Different rules.
| Aspect | Traditional SEO | GEO (What We Do) |
|---|---|---|
| Target | Google Search Algorithm | AI Language Models (ChatGPT, Perplexity, Gemini) |
| Content Format | Keywords, backlinks, page speed | Q&A format, structured data, conversational authority |
| Result Type | Blue link in search results | Direct recommendation in AI response |
| Click Required | Yes, user must click your link | No, AI cites you directly in the answer |
| Trust Signal | Domain authority, backlinks | Citation frequency, structured data, local specificity |
| Timeline to Results | 3-6 months | 4-8 weeks for initial indexing |
What gets done
every single month.
4 Hyper-Local Q&A Articles
Each article is structured around a real question a prospective client in the target market would ask. Written in the service provider's voice, optimized for AI ingestion, and published to both the RealEstAIt profile and the provider's website.
Schema Markup Updates
JSON-LD structured data is reviewed and updated monthly to reflect current market conditions and updated provider credentials. This is the technical layer that tells AI models exactly who the service provider is and what they do.
AI Visibility Report
A monthly branded report showing how often the service provider appears in AI-generated responses for local queries, which queries they rank for, and what competitors are doing.
RealEstAIt Profile Optimization
The service provider's RealEstAIt profile is updated with new content, fresh local data, and optimized Q&A pairs. The profile is the primary source that AI crawlers reference for local service recommendations.