Deep Dive: Component 03
Paid
Advertising.
Your video assets deployed in targeted Meta and Google campaigns. Continuous A/B testing. Predictable, measurable lead flow from day one.
Campaign Architecture
Full-funnel coverage
on every platform.
M
Meta (Facebook + Instagram)
Video Views
Awareness Campaign
Audience
Broad local market, 25-65, homeowner interests
Creative
Flagship brand documentary cut to 60-90 sec
Lead Form Submissions
Lead Generation Campaign
Audience
Lookalike audience from past clients + ZIP targeting
Creative
Short-form hooks (15-30 sec) driving to landing page
Conversions
Retargeting Campaign
Audience
Website visitors + video viewers (75%+ watched)
Creative
Testimonial videos + direct consultation offer
G
Google (Search + Display)
Clicks
Branded Search
Audience
People searching provider name + company
Creative
Text ads with strong CTA and review extensions
Leads
Local Intent Search
Audience
"[service] in [city]", "best [provider] near [ZIP]"
Creative
Responsive search ads with location callouts
Brand Recall
Display Retargeting
Audience
Website visitors and landing page abandoners
Creative
Static banner ads with offer reminder
Performance Benchmarks
What to expect
in numbers.
These are benchmarks for well-optimized local service ad campaigns. Actual results vary by market, budget, and creative quality. These targets are what we optimize toward.
$8 - $25
Cost Per Lead
Varies by market competitiveness
15 - 35%
Lead-to-Consultation Rate
Dependent on nurture sequence speed
$30 - $150
Cost Per Consultation
Typical for well-optimized campaigns
20 - 40%
Consultation-to-Close Rate
Provider-dependent, averages 25%
$200 - $600
Cost Per Closed Deal
vs. $3,000+ for traditional lead portals
Continuous Optimization
Always testing.
Always improving.
Testing Element
Hook (first 3 seconds)
Variant A
Problem-first: "Most [providers] get this wrong..."
Variant B
Curiosity-first: "Here is what clients never tell you..."
Variant C
Authority-first: "After 500+ clients served in [city]..."
Testing Element
Landing Page Headline
Variant A
Benefit-led: "Get the Best [Service] in [City]"
Variant B
Question-led: "Ready to Stop Settling for Less?"
Variant C
Local-led: "[City]'s Most Trusted [Service Provider]"
Testing Element
CTA Copy
Variant A
"Schedule My Free Consultation"
Variant B
"Get My Free Service Guide"
Variant C
"Claim My Free Quote"